Check out this very compelling charity message from Shelter that features Radiohead's "Videographer." The "House of Cards" campaign is designed to "raise awareness of the fragility of the UK housing situation, which sees millions of people being pushed to breaking point by high housing costs, which are trapping people in bad housing and causing homelessness."
You might have expected to hear "House Of Cards" to go with this video, but the makers used "Videographer" instead.
The video also features a voiceover by the Academy Award nominated actress, Samantha Morton, who herself experienced homelessness before she became famous. The commercial was shot by Dom and Nic from Outsider and the post-production was done by Framestore.