Some really neat stuff can happen when brands and music collide. Check out some video footage from a very special gig Microsoft put on this weekend in San Francisco to promote their new KIN phone, showcasing Yeasayer, Asher Roth and N.E.R.D. Featured in the video is N.E.R.D. performing their new single, "Hot 'N Fun," which features Nelly Furtado on the single edit. Watch Yeasayer perform here.
The show was the first in a series of "pop up" shows that are held in small, unusual locations and are announced only hours prior to stage time. It is not a revolutionary new concept, but with a hearty line up of top notch, diverse performers, it sure is not a show to miss. Microsoft has its finger steady on the pulse of what's happening to show they are in tune with music lovers to promote this fancy new phone.