When Matt Morris sings, a little magic happens. Check out the fantastic new video for his new single "Live Forever" that received a big budget Hollywood treatment. The special meaning of the song totally warrants all of the special effects and colorful animations that are so craftfully incorporated into the video.
My fellow OUT 100 honoree is one of the most gifted singers I've heard in a very long time. His storytelling holds a universal truth, and his vocal delivery comes straight from the gut and has the power to move people. I saw Matt perform at South by Southwest earlier this year, and it was one of the most riveting performances I've seen in a while. He hit a zone and took the audience right along with him.
Matt brings an authenticity to his music that is relatable, inspiring and touching. Make sure to download the re-release of his debut LP "When Everything Breaks Open" on Interscope Records that was released earlier this month. Watch the entire video for "Live Forever" plus an interview with Matt after the jump.