After dominating the charts for almost a decade, the Black Eyed Peas announced late last week at a live gig in the U.K. that the group will go on a indefinite hiatus after finishing up their current tour.
Will.I.Am, Fergie, Apl.De.Ap and Taboo leave behind a rich pop culture legacy that has made them one of the most celebrated and talked-about pop acts in the last ten years who always have "paid attention to what is." It's a good moment to look back at that time and note some of the unique things to remember about the Black Eyes Peas.
DipDive: The Black Eyed Peas quickly understood the power of social media to connect and collaborate with fans. Even before the rise of Facebook and Twitter, the group launched online "lifestyle network" DipDive, an enhanced version of MySpace where fans and others chat about the Peas and more. Apl.De.Ap also launched his own Jeepney community to foster new emerging talent.
Chart Success: Over the last ten years, the Black Eyed Peas have sold over 30 million records worldwide (plus over 30+ million digital tracks), which puts them in a superstar league of their own. One of their stand out chart achievements is the incredible success of "Boom Boom Pow and "I Gotta Feeling," which topped the Billboard Hot 100 consecutively for 26 weeks in a row in 2009.
Charity: With success around the world, the group leveraged their exposure by launching the PeaPod Foundation to "unite people through the universal language of music" and support children's charities across the planet. The group also supported many other charitable organizations, including Amnesty International Campaign to Save Darfur, Robin Hood Foundation and Little Kids Rock.