Recently my Beats Music pal Carl Chery wrote a lengthy blog post about the state of R&B and particularly the lack of new female artists emerging from the space. Artists like Janelle Monae are one of the very few female R&B stars who have carried the torch for R&B in recent years and pushed the genre into an interesting new direction. But even though Monae has garnered many loyal fans (in and outside of the U.S.) there appears to be a massive void in R&B left that's ready for a new generation to fill.
Enter Tinashe. She's a bright new R&B talent to get very excited about. She just released the music video for her new single "2 On" that features Schoolboy Q. It's a red-hot track that is intended for urban radio but has solid crossover potential. "'2 On' is meant to be fun. It's about celebrating being young, going out, being with your friends, and living it up. That was my inspiration," says Tinashe in a press release. "It's got a West Coast vibe with ScHoolboy Q and DJ Mustard, but it has my spin too. I wanted the visuals for the song to capture that mood."
Judging from her music and performance, Tinashe is primed for the big time with a pop-savvy R&B sound that could turn things around for R&B. "2 On" is the first official single off of Tinashe's upcoming debut album and is written by Tinashe herself, along with Bobby Brackins aka Redwine & ScHoolboy Q. The track was produced by mega producer DJ Mustard (Young Jeezy, Tyga, Kid Ink). The music video was directed by veteran video director Hannah Lux Davis (Lil Wayne, Ciara, Miley Cyrus) and choreographed by JaQuel Knight (Beyonce, Britney Spears, Christina Aguilera).