After keeping us in the dark for a little while, Dev returns gloriously with new single "Kiss It" (featuring Sage The Gemini) that is the first track taken from her forthcoming new EP that will be released early 2014. The grand Dame of Sass gives us everything we hoped for and more on "Kiss It." It's a punchy blend of dance, pop and hip hop that is loaded with girl power and marked by cheeky lyrics and forward-thinking production stylings that are all drenched in Dev's genuine brand of cool. The expert production is courtesy of none other than soundboard wizard Hitboy who previously produced GOOD Music's "Clique," A$AP Rocky's "Goldie" and a track on Britney Spears' forthcoming new album.
"Kiss It" feels like a fresh new start for Dev that follows big changes in her personal and private life in the last couple of years. After she was propelled to the top of the global pop charts as the featured vocalists on Far East Movement's "Like A G6" (together with The Cataracs), Dev dilligently worked on songs for her debut album while touring non-stop all over the world. More hit tracks followed including "Bass Down Low," "Backseat" and "In The Dark" that introduced an edgy new dance-pop sound that put Dev in pole position for continued success.
The Bay Area singer's success was also fueled by high-profile collaborations with people like Timbaland, David Guetta, JLS and Martin Solveig who featured her on their tracks. The release of Dev's (very good) debut LP "The Night The Sun Came Up" was delayed several times to finetune the final collection of songs and to give her time to be a mother. Dev announced that she and her fiancee Jimmy Gorecki were expecting a baby right before the scheduled release of the record in September 2011.
"The Night The Sun Came Up" was eventually released early 2012 to glowing reviews and was followed by a tour and appearances at South by Southwest and the Ultra Music Festival. Things took an unexpected turn in the summer of 2012 when Dev decided to split with her long-time management to reset her career and start with a clean slate.
It was as if Dev decided to take two steps back in order to take three steps forward. In a candid interview with our friends at Idolator, Dev reflects on the past and explains that she learned a lot of her experiences of the last two years. She looks refreshed, focused and ready to go at it again with new music that may lean a little more R&B. "Kiss It" clearly bridges where Dev came from and where she's heading next. It's a smart move as it will excite her fans and hopefully make many new ones.