The much-anticipated video for Sebastian Ingrosso's "Reload" finally premiered today, and boy, it sure has been worth the wait. Be prepared to be stunned. It's a video to sit down for with your undivided attention and the sound turned up so you can fully immerse yourself in the out-of-this-world experience that is about to be unleashed right in front of your eyes. The grand and cinematic quality of the video perfectly matches the intensely anthemic stylings of the song that is flying up the charts on both sides of the Atlantic.
The highly imaginative short film for "Reload" was directed by Canadian filmmaker Jodeb (aka Jonathan Desbiens) who previously directed music videos for Zedd, Porter Robinson, Deftones and Cypress Hill. (We can only imagine how much fun he and his team much have had storyboarding the "Reload" video to present their vision.)
Part Medieval fantasty flick, part love story and part sci-fi blockbuster, the full "Reload" video tells the tale of a man's fight to save his true love from the claws of an all powerful monster. Shot in Iceland and Guatemala it features dramatic and ice-barren landscapes, the deepest jungle and fiery volcanoes. At the core of the video lays the message that love will conquer all no matter what elements life throws at you.
Refune Records founder/label boss – and one third of world-dominating, electronic superstars Swedish House Mafia, Sebastian Ingrosso teamed up with rising star, Tommy Trash and long time lyrical collaborator John Martin, for this remake of "Reload."
While the drums and pulsing, distorted bassline ensure that energy is kept at fever pitch throughout, the melody builds to its climax in a wave of soaring synths. Fellow Swede John Martin adds his unmistakable vocals (he featured on both Swedish House Mafia multiple-million selling singles "Save The World" and "Don't You Worry Child") that helps put "Reload" in pole position for worldwide chart success this summer.
Sebastian Ingrosso, artist
Tommy Trash and John Martin, featured artist
Courtney Davies, producer
Vision Ent, production company
Yon Thomas, director of photography
Geoff McLean, executive producer