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Frequent readers of this blog may remember that I first introduced you to rising California pop trio Drop City Yacht Club when I wrote about their debut single, "Crickets." It's a hot and happening slice of hip pop that blends a radio-ready pop hook with a retro-styled groove and a sunny California attitude that has hit, hit, hit written all over it. 

Drop City Yacht Club (formerly The Freshmen) is the teaming of A. Wolf, Kristo and THX who make music for the Playlist Generation that is not confined to one singular genre or sonic aeshtetic. "We're all madmen in our own way," the group explains in a press release. "We don't approach our tracks like typical rap records. We're trying to write songs and break rules."

They add, "We want to shake some things up. There aren't any boundaries. We're all from Cali so it was easy to click. It always felt like it was meant to be because we were all on the same page about doing something fresh from day one."

"Crickets" is Drop City Yacht Club's official debut single that perfectly outlines their genre-mashing musical vision (and sense of humor as demonstrated by lyrics like, "I told her we should kick it, but all I heard was crickets).The group explains, "There's a self-deprecating undertone, and it represents who we are as characters. We take our music seriously, but we have no problem making fun of ourselves either."

The group unveiled the debut video of the song late last month that has already racked almost one millions views. Check out some exclusive behind-the-scenes footage from the video shoot below. Also, make sure to tune in to The Tonight Show with Jay Leno this week to see the group perform. (Download Drop City Yacht Club "Crickets" on iTunes now.)