Sweden continues to be a rich breeding ground for glorious new pop. The latest greatest new pop act to emerge from Stockholm is the incredibly talented and mightily promising Tove Lo. She premiered the video for her brilliant new single, titled "Habits," earlier this month and the song received a steady push forward when none other than Marina & The Diamonds pointed fans to the video in a tweet she sent to fans.
Lo first emerged on the international pop scene late last year when she released her debut "Love Ballad" that received glowing reviews. The song marked a change in direction for the 24 year-old singer who started her music career jamming out in a Stockholm rock band. After signing to Warner/Chappell Publishing, she explorered poppier stylings together with fellow Swedes like Elof Loelv (Niki & The Dove) and hitmaker Alexander Kronlun who previously collaborated with Britney Spears, Robyn and Cyndi Lauper. Lo also fine-tuned her pop writing together with British hit factory Xenomania for whom she worked on a few projects.
"Habits" is a perfect introduction to the musical world of Tove Lo. Appropriately quirky and deliciously stylish, the song is a skillfully crafted pop tune that tells a vivd tale about staying busy to forget about a love lost. "I spent my days locked in haze to forget your face," she sings in the song's soaring chorus. "I gotta stay high all the time to forget I'm missing you." It's incredibly promising new pop from a bight new talent that you should keep you're eye (and ear) on. Five out of five stars.