Newcomer Truly Ford has one of the rare singing voices that make you immediately sit up and pay attention (similar to the voices of artist like Ellie Goulding, Florence Welch and ZZ Ward when I first heard them). Not surprisingly the British singer draws her musical inspiration from these artists, plus other female singer/songwriters like Tracey Chapman, Laura Marlin and Lucy Rose. Her unique vocals, both sultry and melancholic, beautifully capture the emotion conveyed in her lyrics and at eighteen years old her arresting delivery reaches far beyond her years. Very impressive. Musically, she is definitely positioned on the alternative side of the pop spectrum, but anybody with an interest in captivating new voices should have a listen and get to know this very talented new artist. Listen to more of Ford's music on SoundCloud.