Frequent readers of this blog may remember that I first introduced you to Betty Who's glorious new single "Somebody Loves You" a few weeks ago. The song is a perfect slice of sunshine pop that combines a splashy hook and a dancefloor-savvy groove that is simply too irristible to be denied. The song was produced by up and comer Peter Thomas who recently also collaborated with Hoodie Allen and Neon Hitch.
Today, Betty unveiled the long-awaited video that goes along with the song. In an email, she writes me how the treatment for video came about. "I remember [the director] asking, at one of our first meetings, how I felt about acting and dancing in public," she tells me. "I told him I loved it and immediately started singing and dancing and strutting down the street, looking over my shoulder back at him as I played it out for all it was worth. Once he saw that it was pretty much a non-issue (my no-shame outlook on life really set that one up for me), we started getting really creative and silly with our ideas."
The video was shot at a dance studio in New York City. "We started the day at around 7AM, loading in the camera equipment and going over choreography with the dancers," Betty remembers. "We were still rehearsing when Evan told us that he and his crew of four guys was going to start filming just to get an idea of what it was going to look like so the girls and I kind of just did our thing for half an hour and messed around while these four guys filmed us being silly (some of the shots from that even made it into the video)."