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British Newcomer Foxes Unveils Video For New Single "Echo" [Review]

9-27-2012 11-12-53 AM

Foxes makes a joyful noise on her terrific new single "Echo" that comes along with an equally compelling new video that premiered this week. Set to a peppy beat and interspersed with sunny imagery of Los Angeles, the video for "Echo" shows the young British singer going out on a date with a crash test dummy. Things are fun and flirty at first, but after spending the night together things go horribly sour as soon as a mannequin enters the picture. It's a fun, quirky video that is a perfect match for the left field pop stylings of "Echo" that showcase Foxes' arresting vocals.

"Echo" is taken from Foxes' forthcoming debut LP that follows the release of her "Warrior" EP earlier this year on Neon Gold Record. Foxes is the artist moniker of Southampton-born Louisa Rose Allen who first hit the scene back in January with "Youth" that instantly captured our attention with its electrifying combination of her soaring delivery with industrial percussion and resplendent synths.

The songstress explains in an interview that her music is still evolving and can't really be put in one, single box. "I don't have a certain sound I guess it's experimental pop," she tells Swide Magazine. "I want to have a career that has time to breath and develop through time, I want to be walking the line between the commercial and innovative. I love making a good anthem to dance like no-ones watching to but also love a tune that makes you go what?"

Foxes first popped up on the thriving London music scene after she followed her big sister to the big city when she was 18. "I was saved from doing a beauty course by my sister who dragged me up here," she smiles. "I literally made the decision in about a second to the song 'Stop Me' by Mark Ronson. I packed my suitcase lived on some sofas for a couple of years, went to music school by dropped out after a year and a half of music theory as it felt like learning Chinese because all I really wanted to be doing was writing and singing loudly on stages."

"Youth" was her very first claim to fame that topped the Hype Machine charts earlier this year and garnered comparions to early Marina & The Diamonds and Ellie Goulding. But Foxes skillfully serves up a distinct sound of her own and this new "Echo" is solid proof of that. No release date has been set for the release of her debut album, but expect it next year via Sony Music.

September 27, 2012 | Permalink