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Sky Ferreira Unveils New 'Everything Is Embarrassing' [Review]

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When Sky Ferreira released her debut EP back in 2011, the singer was happy with the effort but she didn't feel it truly represented what she was all about as an artist. She decided to pull back and take more time to develop her sonic point of view and work with a bunch of different writers to help her find her voice. Sometimes you just need a different soundboard and an alternate palette to properly draw up what you want to convey.

After previously working with people like Greg Kurstin and Neon Hitch, Ferreira expanded her team of people to look for different connections and inspirations. She started to collaborate with people such as Jon Brion (Fiona Apple, Aimee Mann), Cass McCombs, Blake Mills (Band of Horses), Shirley Manson (Garbage) and Ariel Rechtshaid (Usher, Charli XCX) to create a clearly identifiable sound the was still very pop, but a bit more left of center. In other words, Ferreira set out to craft a pop alternative sound that was commercially viable yet still cool and credible.

Judging from her new material that she has shared with fans, Ferreira is far exceeding expectations. First she delivered the mightily infectious "Red Lips" and today she unveiled the brand-new "Everything Is Embarrassing" that she wrote and which was produced by Dev Hynes and Ariel Rechtshaid. It's a vintage-styled, '80s edged tune that innovatively combines a splashy backbeat and dreamy synths with Sky's sweet yet moody vocals that tell a personal story about trying to make love work. It's a triumphant, uncompromising effort that shows that Ferreira was right to wait a while to properly develop a sound that is distinctly hers. 

Ferreira told Complex magazine recently that her new music "sums up everything I like in music." "A lot of it is very personal, which a lot of my music hasn’t been before," she said. "It was always like a statement or something and now it’s actually about myself. It makes me a bit vulnerable, but it's fine. It’s a good thing. I just want people to kind of understand me on the level of who I truly am." (The track may be included on her new EP, entitled "Ghost," that will be released on October 2 through Capitol/EMI.)

August 30, 2012 | Permalink