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[VIDEO] ArjanWrites.com ARTIST#TALK featuring superstar Flor Rida with HP and Windows in New York City

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Last week, I hosted the latest installment of my ARTIST #TALK series in partnership with HP and Microsoft Windows featuring superstar Flo Rida. I chatted with the global chart sensation for a full hour about his music, career, upbringing and musical inspiration in a sit-down interview in front of a live audience in New York City. The event was held in a magnificent Lower East Side penthouse with incredible views outside and some of the latest HP technology inside, including the HP Envy Spectre that is powered by Windows and features Beats Audio technology.

It was fantastic to spend some time with Flo Rida and learn more about how his upbringing has deeply influenced his musical mindset. He noted that instead of focusing on the "trials and tribulations" of his gritty upbringing in the projects of Miami, the icon rather focuses on the positive in his music. That attitude has successfully led to selling more than 70 millions records worldwide since his debut in 2008.

Flo Rida and I also talked briefly about how he goes about picking collaborators for his music. "They need to bring something out of the box and they don't have to be a big name," he explained, noting that he recently worked with artists as diverse as folk crooner Audra Mea ("Run"), Far East Movement ("Change your Life") and Jennifer Lopez with whom he recorded "Sweet Spot" that is included on his new LP, "Wild Ones."

In a very personal moment, Flo Rida talked about one of his sisters who passed away last year while he was recording "Wild Ones." The song "I Cry" (a remake of Brenda Russell's classic "Piano In The Dark") is direct reference to her passing. The superstar also noted that his sister encouraged him to never give up and continue to move ahead, which turned out to be a major inspiration for him.

Attendees in the audience unanimously agreed that it was great to hear Flo Rida talk more in-depth about his music and craft. "I know all of his hits, but I've never heard him talk so much. It really makes me appreciate him much more," one attendee noted. Fantastic feedback and exactly the type of experience I set out to achieve with ARTIST #TALK.

A big thank you to all the people who attended ARTIST #TALK. Also a very special thank you to HP and Microsoft Windows for their steadfast support of the series. Also a big ups to the fine folks at Atlantic Records for their partnership.

July 17, 2012 | Permalink