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[VIDEO] Nelly Furtado Performs at AMP Radio's Red Bull Sound Space


I have said it before and I will say it again and again (and again), Nelly Furtado never ceases to amaze me with her constantly-evolving brand of pop. Instead of going for the cookie-cutter approach and explore the beaten path, Furtado changes up the scenario with every album release to serve up a fresh new sound for fans to enjoy and make music that is artistically satisfying for herself. 

After the fresh grooves of "Whoa, Nelly," the singer explored world beats on "Folklore" that was followed by the big, commercial pop sound of "Loose" that led to her GRAMMY-winning, Spanish-language album, "Mi Plan." For her new English-language album, Furtado could have easily continued where "Loose" left off, but instead she decided to change it up and explore the hip hop music that inspired her to be an artist. She teamed with none other than Rodney Jerkins, the iconic hitmaker who is responsible for writing and producing the tracks that Furtado often mentions as her inspirations.

The first result of the teaming between Furtado and Jerkins is the booming "Big Hoops (Bigger The Better)," a brash, bassy pop tune that invokes memories of early '90s hip hop. The song's lyrics are also filled with clever lyrics that reference that era. From "I don't want to talk about sex" to "I know he can't stand the rain" and to "I said no diggity, no doubt."

Furtado officially returned to the television spotlight on Sunday night at the Billboard Music Awards where she performed "Big Hoops." That performance has been followed by a few other high-profile appearances to promote her new single and forthcoming new LP, including a super fun appearance at AMP Radio's Red Bull Sound Studios yesterday to perform "Maneater," "Like A Bird," "Big Hoops" and "Say It Right."

In an extensive interview with fans prior to her show, Furtado talked a little bit more about her "very grounded" new record, new songs "Parking Lot" and "High Life, plus what's it like to be a mom. She also talks about her hope to collaborate with Robyn one day. Great interview and fantastic performance.  

May 24, 2012 | Permalink