With music freely floating around and social media still on the rise it is a whole new world of opportunity out there for young, start-up artists. One of the questions I get most frequently asked from emerging artists is what they can do to grow their fanbase and distribute their music without the big budget support of a major label. A few of the most important things for them to do is to focus on making the best music, and building a scene of interest around what they do by playing lots of shows and nurturing an online community of fans.
There are plenty of examples of artists that have been able to break out in a big way by building a groundswell of support around their music in this way. One of the artists who has very successfully done this is New York singer and rapper Hoodie Allen who has steadily built a large online fanbase across all social networks by doing what he knows best - having fun making the music he loves. There are no fillers, fortifiers or additives, Allen just puts his enthusiasm out there and has served up loads of free music that has garnered him a massive following of fans.
After releasing covers, videos and mixtapes, Allen is now gearing up for the release of his very first big (yet still very independent) studio EP, entitled "All American," that is out on April 10. Allen lives out the all-American dream on this effort by pursuing his love for making music in a new, ever-expanding way. It's pop patriotism of the most respectable kind.
The first single taken from that EP is "No Interruption," a tune about holding on and not letting go of whatever you love. The concept is clearly visualized in the video with Allen getting kidnapped, blindfolded and twisted around in a car while never giving up on what matters most to him - a cassette with his music.
Allen writes me how excited he is with how the song and video turned out. "I think this is my favorite song I’ve ever made and the coolest video I’ve ever been a part of," he writes. "We really set out to make something cinematic and super fun to watch. Much thanks to the director Charles Alan Whitcher, for creating a concept that keeps up with the high energy of the song." (Support new music and download "No Interruption" on iTunes.)