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[GIG REVIEW] Cherrytree Pop Alternative Tour Canada - New Pop Talent Revue


Cherrytree Records (home of recording artists like Feist, Robyn, Sting, LMFAO, Far East Movement, Natalia Kills and many others) is known for its irreverent approach to developing, promoting and presenting its artists. Even though it is part of the larger Interscope/Universal Music group, Cherrytree Records very much acts like an indie label that is a magnet for both emerging pop talent and pop fans.

After producing pop concerts in New York, Los Angeles and London, Cherrytree Records founder and president Martin "Cherry Cherry Boom Boom" Kierszenbaum decided to up the ante and put on an entire tour of its roster to introduce much more fans to the label's talent.

Last week Sunday, Cherrytree Records kicked off the Cherrytree Pop Alternative Tour in Canada, a ten-city tour led by global chart sensation LMFAO, Far East Movement, and special guests Natalia Kills, Frankmusik, Rye Rye, Colette Carr and Kay.

I visited the Cherrytree Pop Alternative Tour at the Air Canada Center in Toronto and the Bell Centre in Montreal to witness all of this pop goodness first hand. What first struck me about the tour is that this is not a small club tour but a massive arena show with thousands and thousands of cheering fans watching.

Taken straight from Cherrytree Records' playbook of innovation, the show's brilliant organization helped fit as many artists as possible on one stage to give them all the opportunity to shine. The night consisted of three components that followed each other without any lengthy breaks. Both LMFAO and Far East Movement played a full set, while the emerging artists on Cherrytree's roster performed a "revue" of songs together.

Think of them as a cast of talent who performed, harmonized and dueted together for about 40 minutes to introduce themselves to the crowd with the help of Far East Movement's DJ Virman who made sure the revue ran seamlessly. I have never seen something like that before and it worked out perfectly with fans enjoying every single second of it.

Fearless and always fun, Colette Carr kicked off the revue with "F16" commanding the audience to reach their hands high and wave along. The 20 year-old artist confidently owned the stage being completely comfortable performing in front of thousands. Very impressive.

After concluding the song, Carr invited Frankmusik to the stage to duet their totally fun single "No I.D." that neatly showcased the chemistry between them. Frank continued solo behind the keyboards, performing "Struck By Lightning" from his most recent album "Do It In The AM." It's a highlight tune that showed off Frank's pitch-perfect vocals that are truly one of a kind.

The revue continued with Canada's own Kay who entered the stage to perform "My Name Is Kay" with Frank on the keys. It's a fun, stomping tune that had fly girl Kay running up and down the stage to connect with fans.

Band leader Frank then invited Natalia Kills to the stage who was welcomed by a loud cheer from the crowd in Montreal. Together they performed "No Champagne" that is taken from Frank's recent LP as well. Natalia stayed to perform her break out hit "Free" plus "Mirrors" that packs a powerful pop punch and had the large crowd cheering along.

The next "cast member" to join the revue was spunky MC Rye Rye who performed the brand-new "Boom, Boom," a sizzling remake of The Vengaboys original with a delicious pop chorus that had me looking for it right after the show. The Baltimore artist put the crowd in a frenzy with her high-energy signature dance moves.

The revue hit a touching point when Kay returned to the stage to perform the 2011 version of Robyn's "Never Will Be Mine" together with Rye Rye and taking on Robyn's vocals. It was striking how beautiful Kay sounded, singing a song that is so beloved by so many people. Goose bumps!

Rye Rye turned things up with her feverish dance moves that were set to a special instrumental outro of the "Never Will Be Mine" performance that was followed by a performance of Kay's "Going Diamond" with Rye Rye taking on Kurtis Blow's parts. The revue ended with a brief nod to the King of Pop with a little piece of "Wanna Be Startin' Something" to hype the crowd for Far East Movement's big show that was about to follow.

Cherrytree Pop Alternative Tour - Talent Revue Set List

Colette Carr "F16"
Colette Carr "No I.D." with Frankmusik
Frankmusik "Struck by Lightning"
Kay "My Name Is Kay" with Frankmusik
Frankmusik "No Champagne" with Natalia Kills
Natalia Kills "Free" with Frankmusik
Natalia Kills "Mirrors"
Rye Rye "Boom Boom"
Rye Rye "Never Will Be Mine" with Kay
Kay "Going Diamond" with Rye Rye
+ Michael Jackson "Wanna Be Startin' Something" ouro

November 22, 2011 | Permalink