Now that Labor Day has passed and colder temperatures have set in, MTV and VH1 look back at the sizzling days of summer and announced today that Katy Perry has taken home the first place prize in VH1′s first annual Song Of The Summer competition. Katy Perry is closely followed by Adele ("Rolling In The Deep") and LMFAO ("Party Rock Anthem") who had an incredible momentum as well this summer.
For the last fourteen weeks, MTV has been tracking the race to see which track would become this year’s Song Of The Summer. A press release explains what expert math was used to compile this summer countdown of tunes.
MTV Press writes, "Since people consume music in so many different ways these days, the goal was to put together a democratic formula that compared how a group of over 70 songs performed across five of the primary channels that people frequently use to listen to their favorite jams: the Billboard Hot 100 (radio play & sales), the iTunes charts (pure sales), Last.fm scrobbles (listening on computer and mobile devices), the YouTube music charts (streams) and, of course, the VH1 Top 20 Video Countdown."
Each week, MTV tracked how the group of competitors fared in each of these different platforms, and then added up the results. "When the summer began, it looked like Adele‘s “Rolling In The Deep” was going to be an unstoppable force, but as soon as Katy dropped her “Last Friday Night (T.G.I.F.)” video during the week of June 27th, she dominated the countdown from there on out."
Note that LMFAO had the strongest presence on YouTube, but never charted on the VH1 Top 20 Countdown, which ultimately hurt their chances to win this award. Adele's "Rolling In The Deep" had a strong presence on iTunes, but didn't do as well on YouTube as "Last Friday Night" did.
Watch Katy Perry's acceptance speech after the break. Leave a comment and share what your favorite song was this summer. We want to know!