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Review: Far East Movement Releases Video for "So What"


While on the topic of Far East Movement, make sure to check out their brand-new video for "So What." The video comes hot on the heels of their impressive performance at the Billboard Music Awards earlier this month where they performed together with Ryan Tedder of One Republic and Snoop Dogg.

The video for "So What" was directed by long-time FM collaborator Guillame Doubet who earlier also directed videos for "OMG" and "2 Is Better," Far East Movement's collaboration with Natalia Kills.

Styled in black and white with a dose of sticky hot pink, the sleek and sexy video neatly introduces each of the group's members who rotate in the camera spotlights. It's a cool way to underline that this is a group of creative individuals who blend their unique perspectives to act as one as opposed to being a quickly whipped up soundboard concoction with little personality.

Point in case is that "So What" is a tribute to The Beastie Boys, a group that has had a massive influence on Fast East Movement. "So What" is a subtle nod to Beastie Boys' 1992 "So What'cha Want" and at one point Far East Movement even performed as the Far Eastie Boys Crew in their earlier days to show off their respect for the legendary rap trio. Watch the video after the break.

June 9, 2011 in Far East Movement | Permalink