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Video Premiere: Swedish House Mafia "Save The World"

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Fresh from their headlining set at BBC Radio 1’s One Big Weekend, dance-pop collective Swedish House Mafia premieres the much-anticipated video for new single "Save The World."  Directed by Jon Watts the video takes a new direction for the Swedes featuring some rather houndish superheroes. Watch the video on YouTube.

"We really wanted a change in the way we worked with film," Swedish House Mafia writes ArjanWrites.com. "The strangest things can save your world and we wanted to drop our normal style and start the campaign for this new project with something new."

This new single follows an incredibly successful year for Swedish House Mafia. The group sold a million singles worldwide, achieved an iTunes Number 1 Dance Album in the UK with "Until One" and a platinum selling single in Australia with dance floor smash "Miami 2 Ibiza" (feat. Tinie Tempah). Swedish House Mafia will be hitting the road this summer, so look out for them at a festival near you.

May 20, 2011 | Permalink