The annual Musexpo conference in Los Angeles earlier this month was a fantastic place to mingle with music industry insiders and greet new talent. One of the brand-new artists I chatted with in between panels was South Florida pop outfit AVD, which stands for the Italian goodbye "arrivederci" (even though they have just arrived).
The group is the teaming of Miami's Timothee Lovelock, Adam Piccoli and Zack Graciu who decided to work together in 2007 after bonding over a common love for Coldplay, Maroon 5, Michael Jackson and Kanye West. The group has been producing and mixing for others, but they have also been recording their own artist material that has been gaining attention from a number of labels.
Songwriter Ester Dean, who recently penned Rihanna's "S&M" and Katy Perry's "Fireworks," was a speaker at Musexpo and pointed the group out to the audience after she saw them sitting in the front row. "You guys look like stars," she told them from the podium, which prompted AVD to stand up and introduce themself to the 200+ people in the room. Dean sure knows how to spot talent just by looking at them.
AVD's music is best described as a forward fusion of urban electro pop that is infused with classical stylings. Their hyper-melodic and crisp, well-crafted tunes cover much of the pop spectrum, ranging from the compelling and heartfelt "Cry" to the Cataracs-styled dancefloor stomper "Skinny Jeans," and from the uplifting mid-tempo ballad "Victory" to the sunny pop of "Gimme Your Lovin'".
Listen to "Cry" in the player below to get an idea of their ambitious sound and meaningful pop writing (make sure to catch the violin at the 2:30 minute mark). With their knack for melody, true musicianship, soundboard savvy and a photogenic look to boot, it shouldn't be too long before these three develop into something big. Make sure to check out their Soundcloud page for more of their music.