Congratulations Frankmusik! The video for his new single "Do It In The AM" has received more than 1 million views since its release last week. It's a terrific accomplishment for the pop singer and a reflection of all of his hard work in the last eighteen months.
Frankmusik moved to Los Angeles from London in late 2009 to rejuvenate his creative mojo and write new music. Since then, inspired by California's sunny lifestyle, new friends and a new label partnership, the singer has been cranking out massive amounts of new material for his sophomore album. And if that wasn't enough, he has been writing and producing for other artists as well, including electro-pop heroes Erasure and newcomer Colette Carr.
"Do It In The AM" is very much a reflection of Frank's new-found inspirations and his desire to write great, uncompromising and high calibre pop music. Simple as that. Featured on the track are his friends and Cherrytree label mates Far East Movement who are also prominently featured in the video. Frankmusik and FM have grown close after touring together across the world for the past 6 months.
Frank and I sat down last week in the Cherrytree House to talk about the video for "Do It In The AM" the day prior to the video's debut. Frank also provided some really cool scene-by-scene commentary that will give you more insight into the vision for the video and its production. A big thank you to Frank and the Cherrytree Records team for coordinating and filming our chat.
While on the topic of Cherrytree Records, make sure to tune in to CherrytreeRecords.com to catch previous and upcoming new episodes of Pop Chop Minute, plus an extended Pop Chop interview that is all kinds of Gleelicious. (Support new pop and download "Do It In The AM" on iTunes.)
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