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Review: Frankmusik Performs New Music at South by Southwest

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Frankmusik made his long-awaited return to the spotlight last night when he appeared at South by Southwest in Austin for the first time to perform a brief set at Perez Hilton's "One Night In Austin" party. Frank has been jetting around the globe with Far East Movement for the past week months, but last night he stepped onto the stage as a headliner.

Yes, that's right. Frank's back!

Frank is transforming into quite a showman, not getting stuck to his keyboard on stage but confidently fronting a full-band with keyboard player, DJ and drummer that neatly emphasizes his star performance.

The singer was fully in his element energizing the crowd by serving up a kicky blend of older hits and brand-new tracks in a 20 minutes set that was nothing less then an intense sonic burst of pop goodness that had the Texas crowd on their feet and humming along instantly.

Dressed in black jeans, tank top and fitted leather jacket, the singer ran up and down the stage connecting with fans while hitting every single note perfectly. That's proof once again that Frank is not only a great producer and songwriter, but also a phenomenal vocalist who can belt out a flawless falsetto with ease.

Frank performed fan faves like "In Step" and "Better Of As Two" but also some brand-new tracks including "Struck By Lightning" and his new single "Do It In The A.M." He even treated the audience (that included his London pal Ellie Goulding) to a little beatbox session that should be a signature ingredient of his show. Super fun.

New single "Do It In The A.M" is the title track from his forthcoming new LP that is best described as a massive summer jam with an instantly catchy melodic hook. Frank's label mates of Far East Movement are featured on the track that gives it a fitting punchy quality. 

The line "A to the M and then we do it again" dominates the track and is a lyric to remember because you will be singing it along often in the months to come. Guaranteed. Good to have you back, Frank!

(Photo courtesy of Cherrytree Records. I hope to have a few better pictures and video of the performance soon. Stay tuned. Also, a big thank you to HP and Beats Audio for supporting my passion to bring live coverage from South by Southwest.)

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March 20, 2011 in Frankmusik | Permalink