Austin's annual South by Southwest Conference has come to a close. It is Sunday now, and I'm typing this blog at a downtown coffee shop getting ready for my flight home. It was a fantastic and productive week of hearing great new music, meeting friends, making lots of new ones and filming exciting new video content.
The day started early on Saturday with a bunch of video interviews for Cherrytree Pop Chop Minute. We filmed brand-new episodes with Aussie pop outfit Operator Please, a slimmed down Panic At The Disco and delicate pop newcomers The Good Natured.
I also chatted with Estonian pop fairy Kerli who is about to unleash some exciting new music after returning to the scene with "Army Of Love" late last year. She likes to refer to her brand of pop as "bubble goth" and her sharp sense of fashion is a reflection of that. The singer was dressed in a revealing white outfit with a white and neon-colored dreaded hair-do. Super fun, fresh and forward.
After finishing up our interview, we headed over the Rolling Stone Party at La Casa Rosa to catch Ellie Goulding's final SXSW performance. The popular U.K. singer performed a tight set that included "Lights," "Starry Eyed," "Guns & Horses" and "Animal," which is Ellie's fave song to perform right now.
We grabbed a quick dinner at the W Hotel before heading to Perez Hilton's annual "One Night In Austin" event, a large-scale pop concert at ACL Live that was packed with music lovers, Perez fans and a few celebs. Performing at the show were artists like Zowie, OhLand, Kids of 88 and Frankmusik (more about Frank's performance in a separate post).
I also ran into the sassy and classy Nervo girls backstage. Great to meet them and we chatted about their forthcoming artist album that they are currently working on. Will be a fantastic dance-pop effort with some high-profile features.
After Perez's show, I headed over to see Jared Evan play a short set at Suite 101. Rocking, entertaining show that included tracks like "Fourth Chapter," and the brand-new "The Light" (from Jared's new mixtape) and the pop-savvy, radio-ready "It's You," which has massive crossover potential and should be Jared's go-to-market single. Very good stuff.
And that concluded the official portion of the day. Lots of fun! Miss you already Austin. See you next year!
(A big thank you to HP and Beats Audio for supporting my passion to bring live coverage from South by Southwest, March 16-20.Watch new episodes of HP's "Every Passion Has A Road" with Rural Alberta Advantage and Yellow Ostrich after the break. Catch new episodes every day on HP's YouTube Channel.)