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Report from SXSW: Dev & The Cataracs, Zowie, Theophilus London, Hamilton, Ellie Goulding, Neon Hitch, Frankmusik

Arjan-theo-w-hotel
Chatting with Theophilus London

It was another fantastic day at South by Southwest in Austin on Friday. Lots of great new music everywhere while Austin was heating up to a solid 90F. Hello spring! I started the day filming a bunch of new Cherrytree Pop Chop Minute episodes including interviews with electro-pop newcomer Hamilton, a talented new Indie Pop artist from Los Angeles who has been working with The Cataracs on his forthcoming album. Fun chat.

I also met Theophilius London who talked about his new EP "Lovers Holiday" and his love for Marvin Gaye. Poolside at the W Hotel, I also finally met the lovely Neon Hitch. We have skyped before but it was great to meet in her person. We chatted about her gypsy heritage and recording her album with Benny Blanco.

Later in the afternoon, we caught up with Frankmusik who is in town to perform at Perez Hilton's showcase on Saturday. Frank will be playing songs from his almost-finished new LP "Do It In The A.M." We chatted about the LP's title track that will be his new single and should be revealed very, very soon. The singer also talked about producing Erasure's new album that he has been working on with Andy Bell and Vince Clarke. Incredibly good stuff.

We headed over to The Fader Fort to see Ellie Goulding play one of her dozens of shows here at South by Southwest. Fantastic set that had the crunchy, alt-rock-loving, indie-hyping hipsters singing along. Yeah, they were also digging Ellie Goulding!

I rushed back to the W Hotel to catch up with Bright Light Bright Light and go up to the hotel rooftop for NYLON's SXSW soiree. Fun party with DJ Mia Morretti on the decks who dropped a bit of Madonna and a bit of Robyn. She knows how to start a party.

New Zealand's Zowie performed a brief set at the event. I have been enjoying her music lots and it was fantastic to see her perform in front of an audience. Even though she is super sweet in person, she definitely transforms on stage into a powerful, pop-rocking diva. Zowie has some teeth!

Later that evening, I caught up The Cataracs and Dev at the Moodswing Party at The Phoenix. They are on a three week tour, playing shows every night somewhere in the country. Tireless! Hamilton opened their set with "God Knows" and "Sun." Hamilton has a powerful stage presence and his music is a hearty mix beween banging dance pop and sleek electro, which has massive potential to cross over into the mainstream.

When Dev appeared on stage the crowd went nuts. She is gorgeous in person and she truly has a unique style of her own. Dev is simply cool. It's the way she moves, commands the stage and interacts with audience. She has "that thing" that stars are made of. 

The Cataracs joined her own stage for a brief DJ set that included Dev's current hit single "Bass Down Low." It was great to catch up with Miles and Dave of The Cataracs, and chat about their journey and success of the last year. They are working incredibly hard and it is paying off in a big way, plus it is setting up the stage for a lot of Cataracs and Indie Pop goodness to come.

More SXSW updates throughout the day on Twitter.

(A big thank you to HP and Beats Audio for supporting my passion to bring live coverage from South by Southwest, March 16-20.Watch new episodes of HP's "Every Passion Has A Road" with Rural Alberta Advantage and Yellow Ostrich after the break. Catch new episodes every day on HP's YouTube Channel.)

March 19, 2011 | Permalink