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Watch New Hurts Video for "Stay"


The lads from Hurts are on a roll. Currently touring across Europe, Theo Hutchcraft and Adam Anderson have been stirring up a storm with their debut album "Happiness." Critics are taking note, fans are raving and Italian fashion designers are eager to work with them.

Their new single "Stay" is perfect for the season and comes along with an impeccably styled video. One of the things Hurts does very, very well is to organize their music, styling, videos and live show around one single idea and pull it through in everything they do. They are savvy brand marketers who package doom and gloom in a way that stands out. Watch the video after the jump.

Don't forget to watch my video interview with Hurts if you missed it earlier. What do you think of the new Hurts video? Read what others think.

October 13, 2010 in Hurts | Permalink