Flawless! Projecting a stylized scene of curious androgyny, the retro-inspired single art of for Hurts' forthcoming new single "Better Than Love" shows off that the British pop duo not only has a knack for melody but also an exquisite sense of style.
"Better Than Love" has identical sleek production stylings that appear retro in origin, but are forward in execution. Drenched in classic new wave and atmospheric synth pop, Hurts totally reminds of the style and sounds of new romantics like Spandau Ballet, Human League and Visage.
"Better Than Love" tones down the doomy gloomy sensibilities of their previous "Wonderful Life" and displays Hurts' optimistic side with its larger than life lyrics and glistening crescendos towards the end of the song. Fingerlickin' good.