Swedish pop crooner Erik Hassle is one of the biggest new pop voices to look out for in 2010. After becoming a chart sensation in Sweden, he is now rapidly gaining momentum in the rest of Europe with his lead single, "Hurtful."
But that's not all. Erik has his sights set on the U.S. as well. He is a priority act for Universal Republic who earlier imported Mika and Amy Winehouse stateside. The label will release Erik's debut album "Pieces" in the U.S. this spring, following the release of "Hurtful" on iTunes today.
With a proper, big label American release comes a brand-new video for "Hurtful." And this one is gorgeous. I've seen a few different videos for "Hurtful," but this one beats them all. This is a stunner - perfectly reflecting the emotion of the song with its stark and melancholic feel. Simply mesmerizing. (Support new pop and download this track on iTunes now.)