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Video Premiere: Jason Derulo "Whatcha Say"

I have to say that when I first heard Jason Derulo's "Watcha Say," I felt that it just had totally ravaged Imogen Heap's timeless original. "Hide & Seek" is just one of those songs people shouldn't mess with.

But after hearing it over and over on the radio, I must admit that "Watcha Say" is awkwardly catchy and I'm kinda starting to like it. In many ways, it is very cool how Imogen's brilliant "Hide & Seek" crossed over from the indie loving teenagers that watched "The O.C." into a whole new realm of the pop world.

Call me crazy, but I think this track will be huge for the next few months. And thankfully, Immi will be cashing in a few nice royalty checks. Well-deserved.

October 15, 2009 in Jason Derulo | Permalink