With record sales on the decline, artists are looking for alternate ways to make some cash. More and more of them are looking at sponsorship deals to not only fund their tours and production of new music, but also to get in front of a much larger audience. Quite frankly, as long as good music is involved i'm not too picky about how it is packaged and delivered to me.
One of the marketing tie-ins I'm really anxious to hear is Janelle Monae's teaming with Fall Out Boy for Coca-Cola's new Open Happiness campaign. The song plus commercial will hit global TV screens in March. So thrilled for Janelle to get such a big push.
Another very interesting partnership is Groove Armada's collaboration with Bacardi. As part of the one-year deal with Bacardi B-Live, the beverage firm's global music platform, Groove Armada will perform live at various Bacardi-branded events and put out some exclusive track through the B-Live website.
The first track to hit the mighty internet is the excellent "Go" that shows off the genius soundboard skills of Andy Cato and Tom Findlay. It is eclectic dance pop with a pulsing beat, a kicky horn section and soulful, throwback vocals. Shimmering and chic. Head over to the B-Live web site to get access to the free track in return for your email address. It's sooo worth it.
Download Groove Armada "Go"