Semi-Precious Weapons, the winners of the MTV Logo ArjanWrites Award, release their debut album "We Love You" today. It is a raw and rambunctious collection of infectious "kunty" punk pop that has fans in a frenzy. The album was produced by long-time Bowie collaborator, Tony Visconti. Not too shabby for a Brooklyn start-up.
"We Love You" will be available in three formats: single CD, single CD with necklace, and double jewel case with limited edition gun USB jewelry necklace (pictured below). The re-writable USB will include bonus content – two full length music videos, liner notes, photos, and wallpaper.
The inspiration for the USB package comes from SPW's crazy fun and uber-fabulous lead vocalist Justin Tranter’s hugely successful rock-inspired jewelry line, Fetty. The line is available at Urban Outfitters, Fred Segal and Hot Topic; an exclusive high-end version is also sold at Barneys.
"I started my jewelry line as band merchandise. It blew up and took on an amazing life of its own," explains Tranter. "Having a USB necklace that we made ourselves brings it full circle. Kunty rock n’ roll jewelry that contains actual SPW rock n’ roll content. It’s like I made it up, it’s so fabulous, but it’s real!" (Click here to download "We Love You" on iTunes.)