Hip Swedish clothing retailer H&M has launched a special Fight Against AIDS fashion line that features clothing designs from popular artists who support this important cause. A quarter of the proceeds from each sale goes towards charity. The collection features designs by Rihanna, Rufus Wainwright, Good Charlotte, Timbaland, Ziggy Marley, Chicks On Speed and many others.
"I designed a t-shirt for fashion against AIDS," explains Rufus Wainwright in a video on the H&M web site. "It is a drawing that I made of my memories of the last tour I did."
"I'm a gay man, not that gay men are any more at risk necessarily than anybody else, but needless to say [AIDS] has been a big issue in my life since I was teenager and it still hasn't subsided as a danger in my life. It is part of my legacy as a gay man and an artist to get this message across to people."
Head over to the H&M web site to get all the details and watch videos of all the artists commenting on their designs and the importance of continuing the fight against AIDS.