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World Exclusive Video Premiere: Ari Gold "Where The Music Takes You"

Here's a hot one for ya!

Check out this fantastic new animated video for Ari Gold's brand-new single "Where The Music Takes You" that I'm posting today as an ArjanWrites.com Exclusive Video Premiere.

The video was directed by Joe Phillips who created a futuristic landscape in which Ari appears as a blue-eyed and hip-shaking renegade astronaut who brings some light to a dark and totalitarian world. He hovers around on his nifty wakeboard and spreads his positivity together with power diva Sasha Allen, turning factory workers into hard-bodied dancers and even finding himself a hot, new man. Beam him up, Scotty!

The video is obviously inspired by his new politically-laced album "Transport Systems" in which he tackles topics like gay relationships, drug addiction, gender identity and human rights. The song "Transport Me" mostly clearly spells out the big theme behind the record.

In the song, Gold imagines being transported to another place and time where there are no limitations on the concepts of gender, sexuality and race. "Take me someplace where the core of me isn't up for debate," he sings. "The system is not working. This system is flawed."

The animated video for his new '90s inspired ditty "Where The Music Takes You"  obviously fits the grand picture and theme of the album. Check out the video and see how his ideas are put into some cool visuals.

Kudos to Ari for this new video, which is an impressive production for an independent artist. (Click here to listen to clips and download "Transport Systems" on iTunes.)

September 13, 2007 in Video Premieres | Permalink


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The CG characters look anorexic. Would it have killed them to make them look a LITTLE more realistic?

Posted by: brandon H at Sep 14, 2007 7:35:04 PM

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