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All of a sudden Madonna's rumored new single "The Beat Goes On" is everywhere. Get it here. 

I have one big question: Where is the hook? I'm waiting and waiting, and it is not coming. It is not there. The "always a bridesmaid" bridge seems to lead up to something good, but then the chorus is a let down.

It all sounds like a "Bedtime Stories" left-over. She has done guitar-oriented soul pop before. Remember "Secret"? A few synth effects and Pharrell's vocals are not going to do the trick. Vocally, she is sounding pretty good on it though. It might have to grow on me.

After this Pharrell concoction, it looks like it is now up to Timbaland to really pull through for Madonna to make this a memorable new album. Let's wait and see how much juice he has left.

Thoughts anyone?

(Thanks, Tom!)