Time for something a little different.
Remember that poptastic tune "All This Love" by Swedish pop outfit The Similou? That song was a huge hit in the U.K. last year and now their handsome lead singer Erik Niklasson comes out with a completely different pop project.
Together with his brother Arvid, Erik has formed the new pop duo Plej (pronounced as "play"). But this is nothing like the bouncy Swedish pop you're used to. Plej's brand of pop is a lot more organic and atmospheric. Perfect for summer with that lush, loungy vibe to it. It is a little bit Air and a little bit Royksopp.
Listen to their first single "Safe Place" from their yet-untitled second album that will be out early 2008 and follows their critically-acclaimed debut "Electronic Music from the Swedish Left Coast."
Their new record was written and produced by Arvid and Erik, and mixed by fellow Swede Hird. You might know him as the man who produced The Knife's "Silent Shout" and Studio's "West Coast" album that is currently also generating a lot of buzz overseas.
Stream Plej "Safe Place." Exclusively on Arjanwrites.com.