Video Premiere: MOTOR "Bleep #1"

You either going to love or hate MOTOR's new single "Bleep #1." To some this adrenaline-fueled techno crunch will be a perfect soundtrack to a wild night out while others might experience it as a violent kick in the stomach. But whether you are a lover or a hater, the song has a very cool, artsy video that was released this week. The video flickers so insanely fast that it makes you wonder if there's some hidden subliminal advertising message.

"The song is a modern homage to the early '90s techno bleep sound made popular by LFO, Sweet Exorcise and Tricky Disco," MOTOR's Bryan Black tells Arjanwrites.com in an interview. "We purposely sped up the tempo and created a more maximal sound to match the tone on our new album, 'Unhuman.'" The duo's new disc will be available on May 22.

The video for "Bleep #1" is an experimental piece of art without a particular storyline, but its distorted graphical approach perfectly fits the music of Bryan Black and Mr. No.

The video was directed by Woody Batts who previously worked on the group's "Sweatbox." "We felt the song was best captured visually, at about 4 a.m. in the basement of a Berlin club," Black explains. "The subject should be oblivious to anything other than the music. We decided to shoot a single model on a clean background and have fun with post production, using graphical masks and shapes to hide and reveal her motion at different speeds." (Click here to purchase the "Bleep #1" EP with remixes on iTunes.)

Watch MOTOR "Bleep #1" [high quality]