Scene from Beck's "E Pro"
Josh is digging Beck's loopy new video "E Pro" created by filmmakers Shynola. The song is taken from Beck's forthcoming new album "Guero." The video seems inspired by Mexico's Dia de los Muertos, a festival celebrating dead ancestors on November 1 and 2.
Shynola earlier worked on productions for Junior Senior, UNKLE and Radiohead.
The England-based collective has built a reputation for their animated
music videos that are different than the usual MTV edits, fade-outs and
slow motion effects. As Josh points out, it is mostly their "weird
illustrations" that leave a lasting impression.
In an interview with the BBC, the group explains their preference for animations. "Technically speaking, we aren't particularly good animators. Animation was a way into the industry, it allowed us to make pop videos on computers. We were on a very tight budget - the computer I used to make our first couple of videos came from a supermarket."
Watch Beck's "E Pro" video [Quicktime]