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Hot New Pop Alert: Iris "I'll Wait For You"

IRIS-Ill-Wait-for-You-2014

Debut single “I’ll Wait for You” by pop newcomer Iris shines like a beacon of hope for all of those who are looking for a glimmer of light in the dark days of winter.  

The song discusses that if you want something really bad and you’ll wait long enough for it that ultimately your dreams may come true. 

Iris speaks from experience. After battling poor health that almost took her life, she gained strength and used music to make a fresh new start. The result is a slice of pop heaven that is quirky, melodic and taken straight from the heart.

It’s the type of high-grade pop that fans of Robyn, Tove Lo and other left-leaning pop will salivate over.

Iris partnered with director Sebastien Duguay, cinematographer John Londono and producer Cult Nation on the video for the song "We originally intended to make a nice simple lyric video to support the single,“ she explains.

"But when I showed up on set and saw the wonderful team that we had and the iconic Panasonic anamorphic B series lenses, I knew we would have an awesome video. Way more than what we anticipated.”

She continues, “The whole video was pretty much improvised on set. I just felt the song and went with the flow. It was important to me to have the viewer feel the song through my emotions and my body language rather than having a storyline and acting. This music video is simple, visually beautiful, spontaneous and real.”

July 23, 2014 in Hot New Pop Alert | Permalink