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Hot New Talent Alert: Listen to Elliphant 'Music Is Life' feat. Ras Fraser Jr.

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Iconic hit maker Dr Luke sure is on a roll with his Kemosabe label, his venture with RCA Records that is distributed through Sony. After signing artists like Becky G and G.R.L, Luke just scooped up emerging Swedish singer/rapper Elliphant (aka Ellinor Olovsdotter) who is making waves overseas with her (aptly-titled) new single "Music Is Life." That track is also her formal U.S. debut single that is available now.

Described in a press release as the "illegitimate offspring of MIA and Diplo," Elliphant's music is a potent brew of pop and in-your-face Jamaican influenced dancehall pop that she likes to refer to as "dankshall." It's a fresh and flavorful sound that she first served up back in 2012 when she released her debut single 'Tekkno Scene' on Swedish independent label TEN (home of Icona Pop and many other stomping Swedish newcomers.)

"Music Is Life'" features Jamaican roots & reggae artist Ras Fraser Jr and was recorded in both Sweden and Jamaica earlier this year. The track is a celebration of the two respective cultures and the signature sounds that derive from them - perfectly blending soulful reggae with 90's inspired pop beats and synths. "This song is a statement," Elliphant says in a behind the scenes video. "It's reggae meets pop meets disco. It's all about unite [sic]. The song was really inspired by the moment, sitting down and jamming."

When it comes to her songwriting and lyricism, Elliphant explains that she is "more or less inspired by mysery." "[I am inspired by] all the foolishness we subject ourselves, our kids and our environment to (. . .) Already at a young age, I learned what it was like to lose my home and stuff. Society gives us a lot of security, but it seems it's protecting us from the things that are really important. In a lot of ways, I oppose our society and I'm critical of it."

Elliphant is currently working on her debut album and plans to visit North America later this year for more tour dates. "Music Is Life" is available from today. Support new pop and go listen "Music Is Life" right here.)

July 23, 2013 | Permalink