Autoheart Premiere Video for New Single 'Lent' [Exclusive Premiere]
It's been over five years since I first alerted you about The Gadsen's spectacular "The Sailor Song" that was by far one of the finest pop confections of 2007. Since then, the group of Jody (vocals), Simon (piano/ keyboards), Barney (guitar) and David (drums) has gone through a few line up changes, plus they decided to change their band name to Autoheart to reflect their new direction and inspirations.
After discovering similar musical tastes, the quartet first decided to work together on the score for an independent film that Simon was working on at the time in 2007. Their cover of Bronski Beat's "Small Town Boy" was born and life began for the group. Autoheart's first main commercial release was “The Sailor Song" that was followed by "Control" late 2011. That track was written by the band and produced by Danton Supple, the soundboard wizard behind Coldplay's platinum-selling "X&Y.
Now, the band release their new single "Lent," which is aptly described in a press release as a "cracked toybox disco stomper, with its incessant Blondie-esque rhythmic vocals." The track is taken from the group'forthcoming debut LP, entitled "Punch." "Each song on our album 'Punch' has its own character," singer Jody explains in a press release. "But there is continuity to the album which brings it all together as a complete piece of work."
He adds, "'Lent' is our disco song, albeit a weird broken down, broken hearted disco song. It sounds sweet, but it’s lyrically quite bitter - which makes it a perfect antidote to Valentine’s Day madness.’ "Punch" is titled after the group's London showcase night that ran for all of 2012 and featured breakthrough acts including Fiona Bevan and Black Gold Buffalo. The album is scheduled to be released in April of this year.
The freshly-unveiled video for 'Lent' is a sped-up collage of 1950's America with prim and proper imagery of the dutiful American housewife living the (seemingly) perfect live of progress and innovation. The pace of the song matches up perfectly with the energy of the track and the restraint captured by its lyrics. "Give it up/Give it up for lent/Pack it up/Pack it in/Take it to the bin," Jody sings in the chorus. Watch the video for "Lent" below.
January 13, 2013 | Permalink