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A*M*E Unveils New Single 'Heartless,' Added to BBC Sound of 2013 Longlist

A*M*E received a mighty push forward this morning when the BBC announced that the rapidly-rising British pop sensation was added to its annual BBC Sound of 2013 Longlist. The list is compiled every year by radio DJs, critics, broadcasters and other tastemakers to highlight the most promising new musical talent for the year ahead. Artists like Jessie J and Ellie Goulding have claimed the coveted BBC prize in previous years.

The inclusion of A*M*E on the list (alongside artists such as Kodaline, Peace and Haim) is a major victory for pop. The young British singer serves up a colorful blend of '90s pop and dance that make her stand out from the pack of newcomers. But it's not only her music that sets her apart out, it's also her fresh, bold and all-inclusive approach. In a recent interview with ID Magazine, the confident singer sums it up nicely. "I'm doing something different than the stereotypical black, teenage, urban thing, so I hope people appreciate that. It’s fun pop music, nothing too heavy, tragic, sad or anything like that. Something people can relate to."

Like I wrote previously, A*M*E's love for pop runs deep. She was born and raised in Sierra Leone, the war-torn nation in Africa where she lived until the age of 8. It was the timeless pop of groups like Backstreet Boys and *N*Sync that helped her cope with her dire environment and was the one thing that she could always rely on. 

A*M*E is signed to Take That's Gary Barlow label imprint and unveiled a brand-new single this weekend that comes just in time to help us celebrate her BBC Sound of 2013 Longlist. This mightily fresh new ditty (produced by Carlk Falk and Rami Yacoub) is titled "Heartless" and it showcases everything we've come to appreciate so much about A*M*E. Set to slamming synth chords and a pulsing groove, "Heartless" is an irresistible pop anthem in the waiting that puts A*M*E in pole position for breakout success in 2013. 

December 10, 2012 | Permalink