Hot New Pop Alert: Glam Synth-Pop Outfit Joywride Unveils New Track 'Headrush'
The guys and girl of Joywride are hitting the British music scene with a clear vision in mind. Inspired by the big hair glam of the '70s and the polished dance pop sound of today, the British synth-pop rockers have set out "to redecorate the charts with a glamorous pop panache." Their new "Headrush" is a perfect example of that with its sparkling synths, soaring vocals and crashing guitar riffs that bring the life to the party.
Joywride got their start when frontman Ollie Wride and guitarist Josh Dally had dinner at a London restaurant and regaled their love of music from the glam pop era, and in particular its honesty. When Josh argued, "Yes but you can't really play that kind of music in a band now" and Ollie replied with such certainty "Yes you can!" – Joywride was born.
Ollie explains in a press release that what he particularly liked about '70s rock, punk and ska is that it represented a movement and lifestyle. He argues that popular music that is ruling the charts now is completely missing that. "Cool moves so quickly now that people can’t keep up with it," he explains. "When you look back at bands from the '70s, whether ska or punk you had that whole lifestyle thing and attitude to the music played, which you don't get now, this band has."
The singer adds, "Bands now are all style over substance, we don't want to be that. If it's four people in the room or 15,000, what I like is that we still give it the same intensity."
Since their start, the group of Olly Wide, Josh Dally, Poppy Kavanagh and James Crossy spent most of their time honing their stagecraft and making sure to put on a powerful show, as well as spending time writing "future pop anthems." "We want to be as good as we can before we get there," Ollie explains confidently. "For me it’s about being a performer, whether it is Jagger, Jackson, Mercury, Bolan, ACDC even Stevie Wonder, they're all incredible. It’s a dying art and we're picking up the baton where our heroes left off."(Look out for Joywride's debut EP in November. A commercial full-length effort is expected sometime in 2013.)
October 16, 2012 | Permalink