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Pop Newcomer CJ Holland Unveils New Song 'Underdog' [Review]


Frequent readers of this blog may remember that I first introduced you to CJ Holland when I posted "Night & Day" back in September. Since then, CJ has continued to write and record with some of the biggest names in the business to develop a sound that fits his distinct tone of voice and lyrical point of view. This week, the talented Nashville singer is sharing some brand-new music to warm up fans for an official single and album release that is scheduled to be unveiled later this year.

CJ speaks his truth on the freshly-unveiled "Underdog" that he recorded as an ode to anyone who has "overcome their odds and obstacles." Set to a sparse, throbbing beat, smoldering synths and a hooky horn section, CJ faces his critics on "Underdog" and addresses their judgements head on. He is combative, snaps his fingers and raves, "If you bet against me, it only makes me want to win more. You never get inside me, so let me kill you with the beat now." 

"Underdog" shows off CJ's fighting spirit and provides us with a few clues about some of the hurdles that he ran into while pursuing his own dreams. Hailing from Smyrna, Tennessee, CJ got his start in the music industry as part of kid group Next Generation when he was only 8 years old. Initially lauded for his dancing skills, CJ felt that there was a whole lot more he could do than perform a tightly-orchestrated choreography. In 2011, he became a viral phenomenon after uploading a video of his performance of Paul McCartney and Michael Jackson's classic, "The Girl is Mine" to YouTube that was seen by none other than Ellen DeGeneres.

Ellen promptly booked CJ as a guest on her show, which got him noted by the savvy A&R folks at Universal Republic who promptly signed the young singer to their emerging pop roster. Over the past months, CJ has hit the studio with powerhouse producers such as Stargate, JR Rotem and famed pop writer Claude Kelly who lauded CJ's "vocal prowess and amazing stage presence," and dubbed CJ Holland "the next big thing." Watch this space for more updates about CJ Holland soon. 

July 25, 2012 | Permalink