« The Daily Crunch: Madonna, Rita Ora, Afrojack, Carly Rae Jepsen, Ed Sheeran | Main | Astralwerks/EMI Celebrates Gay Pride with Free Album Sampler "Hey Boy, Hey Girl" »

The Cataracs Discuss Career, Technology and New Music at ARTIST #TALK with Arjan Writes, HP and Microsoft Windows

Cataracs

The Cataracs are responsible for composing and producing some of the world's biggest hits in recent years. Tracks like Far East Movement's "Like A G6," Dev's "In The Dark" and "Bass Down Low," and of course their own "Top Of The World" have racked up millions of views on YouTube and gone platinum all around the world.

During this week's ARTIST #TALK, my live interview series developed in partnership with HP and Microsoft Windows, I had the opportunity to chat with Niles and David of The Cataracs to talk more in-depth about their music. We discussed how the group met, their creative process, their work prior to their global breakthrough with "Like A G6" and their future plans. The duo also premiered four tracks from their forthcoming new EP, entitled "Gordo Taqueria," including "All You," "Alcohol," "Cantaloupe" and "Roll The Dice" that is a collaboration with Stargate and Wolfgang Gartner (another global smash about to happen.)

Niles and David also talked about the importance of technology in their craft and creative process. Niles noted that he uses Windows to produce The Cataracs' music because he has been using PCs ever since he grew up, and loves all the production and audio software that is available on PC.

The ARTIST #TALK with The Cataracs unveiled a very compelling story about modern-day artist development in pop music. The Cataracs started out as rappers making hip hop beats, then they turned to electro-pop and became singers. After finding rising pop star Dev on MySpace, they also started producing, really honing their craft as producers and songwriters, working with people like Snoop Dogg, Enrique Igleasias, New Boys, Colette Carr, David Guetta and many others.

The Cataracs' story is a very inspirational "from Bay to Billboard" tale about taking chances, trying new things and setting off a firestorm with their irreverent and "slapping" club sound that includes an infectious hip hop swagger and hooky pop sensibilities. Stay tuned for a compilation video of the event tomorrow. In the meantime, check out some great photos of the event below.

June 14, 2012 | Permalink