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[NEW] Sam Sparro Premieres Video for New Single "I Wish I Never Met You"

Sam-sparro-set-video

In anticipation of the release of his highly anticipated new album, GRAMMY-nominated soul pop crooner Sam Sparro unveiled the excellent video for his brand-new single "I Wish I Never Met You" this morning. The track is the first official single taken from his forthcoming sophomore LP, entitled "Return To Paradise," which will be released on June 11. "I Wish I Never Met You" was co-written by Swedish pop singer Erik Hassle during one of his visits to Los Angeles.

A press release describes "I Wish I Never Met You" as a song that details "that bitter moment when you're so angry with [the one you loved] - you feel life would be better had you never even crossed paths." Sparro adds, "That feeling doesn't last forever but I'm sure everyone has felt that way at some point. Musically it‘s inspired by a more frosty European variety of disco but with a touch of ballad."

In the freshly-unveiled video for "I Wish I Never Met You," Sparro takes viewers back to the dawn of Prohibition in the 1920s. Sparro is the video's leading man playing a gangster who runs with the winnings during a backroom gambling match that ends in chaos. But reality quickly catches up with him and the video ends in a scene reminiscent of a classic Hollywood gangster flick. Footage of the video's main storyline are interspersed with imagery of a calm, collected and very stylish Sparro performing the song, including some very suave dance moves.

A press release explains that "I Wish I Never Met You" is an indication of the sound on "Return To Paradise." The LP's title is a play on nostalgia and "paradise garage" – a genre derived from the hedonistic discotheque scene in New York in the late '70s that began in a parking lot giving rise to the term "garage" famous for its unique and eclectic style of disco and dance music. 

Classically powerful and retro-futurist, the album taps into Sparro's soul-searching and showcases his new found confidence. "A lot of the songs are about me trying to find my sense of innocence and peace of mind and things that I felt had escaped me for a while," he explains. "I'm more comfortable now and I’ve left things a little bit raw and not completely polished – so much modern pop music is so polished that you lose the soulfulness and essence and human touch."

April 23, 2012 | Permalink