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Rita Ora Talks About Jay-Z, Debut LP and Album Collaborators in Video EPK

Rita-ora-epk

There's no doubt that Rita Ora is one of the most exciting and promising new artists to hit the pop scene this year. Loaded with potential, buzzing with talent and packed with positivity, this young Londoner was signed by her mentor Jay-Z to his Roc Nation label that will be releasing her debut album globally later this year.

I met up with Ora for lunch (photo) in London last week and was impressed by her infectious personality, genuine enthusiasm and level-headed take on the worldwide fame that's about to happen to her.

If you're still getting to know this emerging new pop phenom, make sure to watch a Rita Ora EPK that surfaced on Vimeo a few weeks ago. The video summarizes in a nutshell what she's all about, plus she also reveals a few more of the collaborators on her debut record. We already knew about Stargate, Drake, Tinie Tempah, Bonnie McKee and Chase & Status, and she also notes in this video that Will.I.Am will be included on the LP.

Her album is going to be a hit-loaded affair that Ora rightfully compares to the powerhouse strength of the New York subway in the EPK. "The craziest thing is that I wanted to make this album exactly like how the subway is," she explains. "Almost like how it is so free and raw. It's like my energy, it's kinda like how I am. Very open and free minded."

After her number one smash with DJ Fresh, British fans should look out for the release her new U.K. single "R.I.P." featuring Tinie Tempah (review) at the end of May. After getting its premiere on New York radio station Z100, her North America single "How We Do (Party)" (review) has been getting radio play across the country without significant promotion, which is proof that Ora is an unstoppable force that music fans instantly gravitate to.

March 16, 2012 | Permalink