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Far East Movement featuring Rye Rye "Jello" (Video Review)


Far East Movement drops the bass and stirs up the party in their freshly-released video for "Jello" featuring label mate Rye Rye. In the video, the genre-mashing downtown LA foursome crashes the convention of B.L.O.W. (short for "Ban Low-Frequency Oscillating Woofers) that is supposedly an organization that wants to ban all low frequencies from popular music. Most notably, B.L.O.W. seems to object against Far East Movement's party-starting new bass sound that is the ruling ingredient on their forthcoming "Dirty Bass" album.

Kev Nish, Progress, J-Spliff and DJ Virman face the organization's complaints head on in this new video and deal with it by giving B.L.O.W. a dose of their best medicine. After arriving in their sleek new Mini Cooper Countryman and rocking some new Nike MAGs, the group joins the B.L.O.W. convention in subtle disguise as servers working the party.

Right after an Oprah Winfrey lookalike enters the podium at the B.L.O.W. meeting, DJ Virman takes over the laptop controls and drops the banging "Jello" bass. He instantly transforms this stuffy and grey gathering into a hot and happening' dance party with some uninvited guests (including Andy Milonaks) and a whole lotta booty-shaking. There's even a Barack Obama doubleganger who pops a few bottles, sips the Cherrytree Cola and breaks it all down during a sizzling dance-off. (And is that Kev Nish proposing to Oprah when the party hits a high-point?)

Directed by Matt Alonzo, this fun new video neatly captures the all-inclusive, feel-good meaning of the song while also underlining Far East Movement's evolving style and brand that puts them in pole position for success with "Dirty Bass." The video also highlights the fresh moves and spunky performance of M.I.A. protege Rye Rye who will be releasing new material this year as well.

"Jello" is the first single taken from Far East Movement's "Dirty Bass" that features collaborations with hitmakers David Guetta, Bangladesh, Cherry Cherry Boom Boom (aka Cherrytree Records founder and president Martin Kierszenbaum), will.i.am, RedOne and their long-time pals of The Stereotypes who also oversaw the production of the group's debut record, "Free Wired."

January 20, 2012 | Permalink