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Fraiche New Talent Alert: MPHO

MPHO is one of the most exciting new talents to keep your eye on this year.  She's a genre-busting singer, songwriter and producer who has enormous global crossover pop potential.  Her debut single on Parlophone/Wall of Sound, "Box N Locks," is produced by acclaimed maestro Switch and samples the legendary guitar hook from the Martha and the Muffins new wave hit "Echo Beach." Yummy. So delicious.

The singer was born in South Africa and raised in a racially mixed family of musicians and political activists in the UK. Suffice to say that her life story is as colourful as her music. A press release describes that the "overriding theme of both has been MPHO's determination to find her own space, to define herself on her own terms."

Het debut single "MPHO" is shaping up to be one of the biggest break out tracks of the year. The song will be released in Europe on July 13. The remix package for the track features mixes by Armand Van Helden, Ocelot and Crazy Couzins.

The single release will be followed by her debut album, titled "Pop Art," which will be out in the fall. Co-produced and co-written by MPHO, the album features a whole host of contemporary producers and writers from Switch (MIA, Santogold),  and Future Cut (Dizzee Rascal, Kate Nash, Lily Allen) to Rick Nowels (Belinda Carlisle, Andre 3000) and Rob Davis (Kylie). No U.S. release has been set at this time.

Download MPHO "Pop Album" Sampler (5 tracks)

May 14, 2009 in Hot New Pop Alert | Permalink


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Let's see how long it takes before you kill the word "fraiche". Oh wait, already done.

Posted by: Ann Oyed at May 14, 2009 4:27:21 PM

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