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Fraiche New Talent Alert: Luigi Masi


Luigi Masi is a fraiche new talent to keep your eye on.

Born in Sao Paulo, Brazil, the 18 year-old son of a half-Italian/half-Brazilian father and half-Danish/half-Swedish mother has London abuzz with his infectious debut single, "Armed With Love." The song will be formally released on May 25 through the newly formed indie label, Bunx Records.

"Armed With Love" is taken from his debut album "Save His Shoes," which features collaborations with platinum hitmakers Jim Beanz (Nelly Furtado, Britney Spears), Quiz & Larossi (The Saturdays, Pussycat Dolls) and Jonas Jeberg & Cutfather (Kylie, Jordin Sparks). Luigi has already supported both Girls Aloud and Sugababes on tour, using these experiences to hone his pop skills.

“I always wanted my first album to be really upbeat - I didn’t want to drag it down with slow boring stuff or anything too personal,” the pop singer explains in a press release. “There’s maybe one song you could call midtempo - but even that you can dance to! There was a pop revival last year with people like the Saturdays and Alphabeat, but this year’s going to be even better. Not just because it’s got me, because pop’s coming back as a whole. So out with all those boring indie bands and in with pop!”

May 11, 2009 in Hot New Pop Alert | Permalink


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I've been following Luigi for some time and think it's great that a new artist has such a unique voice and experimental tracks. Not just another manufactured band but a "fraiche" talent indeed with lots of potential if he just tones his live performances up to scratch a bit more.

Posted by: Luke at May 11, 2009 6:38:27 AM

not that 'fraîche' to me, it is some kind of Ne-yo's Closer copycat. Even the video is inspired by ne-yo (watch the chorus).

Posted by: jpa at May 11, 2009 3:26:45 PM

really love the song!! it's got elements of closer and don't stop the music but a fresh spin on it including a piano?! love it!

Posted by: alenna at May 12, 2009 5:15:47 PM

He's hot for an 18 year old! Great song.

Posted by: Kathleen at May 12, 2009 5:17:32 PM

I'm going to be a bit Simon Cowell and suggest that this guy does not have the voice to sell music.

Posted by: xolondon at May 13, 2009 5:19:15 AM

about time the uk has a proper male popstar. can you name any at the moment? no!

Posted by: someboy88 at May 13, 2009 6:58:45 AM

Nothing new, but I like it quite a bit. And am honestly curious for more. (Good point on this sounding like a knockoff of Ne-Yo's "Closer")

Posted by: VeganD at May 13, 2009 2:24:34 PM

This song is nothing new but it's great. Good to see someone just write about the music and not get all personal and bitchy like the editor at Popjustice.

Posted by: Gary Gggg at May 15, 2009 8:56:09 AM

Love the song, can't wait for his album!!!

Posted by: Katy at May 19, 2009 1:12:57 AM

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