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A Few Words About the 2007 MTV Video Music Awards
Britney Spears and the VMAs make a good team. They're both a total mess.
MTV moved their annual Video Music Awards extravaganza from New York to Las Vegas in an effort to turn around the show's sliding ratings.
But they failed. Miserably.
The entire show was an incoherent mess that demonstrates that this network has lost its relevance and is struggling to keep its core audience captivated.
There were many low and embarrassing moments throughout the show. Most noteably, Britney Spears' comeback disaster. The fallen pop princess looked awfully out of shape and her half-hearted, amateurish performance was poorly prepared and lacked vigor. Clearly, she has forgotten how to lip-synch and execute a simple dance routine.
Note to Britney: Can you at least try to make an effort next time you have a chance to make a comeback?
Throughout the 2,5 hour show, I craved more mainstage performances. All of those hotel room frat party gigs were messy and didn't translate to the small screen. They were also often not shown in their entirety. Rihanna joined Fall Out Boy for a pretty cool and unusual collaboration but their gig was interrupted by a commercial.
A similar thing happened when Adam Levine teamed with Mark Ronson to sing Maroon 5's new single. A quarter into the performance a Sprint promo dropped into the screen. Pretty disappointing for a show that is supposed to celebrate popular music.
Ironic was when Justin Timberlake challenged MTV to "play more videos" and show less reality series in his thank you speech after he received his award for Best Male from the F-listers who appear on The Hills, one of MTV's pseudo reality shows.
Timberlake returned for some accomplished dance routines during the show's finale. He joined Nelly Furtado and Keri Hilson for a Timbaland medley.
The show had two highlights that were worthwhile watching. Chris Brown's popping dance routine was electrifying and truly a career-defining moment for the young and very talented R&B singer.
Alica Keys' stole the show with the performance of her new single "No One" that was solid and on pitch. What a pro she is.
September 9, 2007 in A Few Words | Permalink
Comments
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Britney's performance was one of the worst, most amateurish performances I have seen in a long time. She was AWFUL, I was embarrased for her. It was even worse than when I saw her in a concert in Atlanta a few years ago, at the peak of her career (she lip-synched all the show at that time). She needs seriuos help, but nobody will be able to help her until she admits she needs it.
Posted by: ARGdude at Sep 10, 2007 9:49:30 AM
>>The entire show was an incoherent mess that demonstrates that this network has lost its relevance and is struggling to keep its core audience captivated.<<
You said it. I couldn't watch. And I didn't for very long.
Posted by: Life Serial at Sep 10, 2007 11:25:19 AM
I would like to know if anybody is going to be fired at MTV for this awful show... Arjan, could you please find out???
Posted by: ARGdude at Sep 10, 2007 11:44:33 AM
I would hardly call Chris Brown a "very talented R&B singer" since he lip synched his entire performance. If you can't dance and sing at the same time then pick one. Alicia Keys strained her way through her song. It only came alive when she went into the George Michael cover.
MTV's problem is that they have lost their focus. Why have a music awards show when you aren't a music station anymore? If you noticed the award categories aren't even for videos anymore...the whole MTV staff should be fired and they should start from scratch.
Posted by: Tropico at Sep 10, 2007 12:46:59 PM
word --- you hit it on the head.
but i actually watched through mtv.com, and it worked as a point and click type show. it was definitely the vma's for the youtube generation.. BUT the internet doesn't translate to television. i think there is a happy medium there but that need to figure it out. if they had ditched the television broadcast all together i think it would've been much better, but they are obviously too tied to that.
alicia keys is a true entertainer. amazing every time.
Posted by: Travis at Sep 10, 2007 6:34:07 PM
The whole show was a shit shambola. There was no point in making Mark Ronson musical director when some "hip" halfwit was editing everything like a blind DJ. The European MTV Awards and Brits are where they need to turn for lessons - or better still, give me the reins - I KNOW I could do better...
Posted by: at Sep 11, 2007 12:13:14 AM
MTV has long lost its relevance as a musical pioneer, but it was supposedly still able to put on a decent show and throw up a few cool exclusives but no more...would anyone miss it if it wasnt on next year? not me...though if Brit had actually fallen on her arse like it looked like she might, it wouldve gone down as a classic!
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Posted by: NormDePlume at Sep 11, 2007 2:58:22 AM
Good,it is cooooooool
Posted by: runescape at Sep 16, 2007 8:02:15 AM
britny is a dick sucking bitch at singing
Posted by: at Jan 29, 2008 6:30:05 PM
